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Case Study

SEO & Social Media Marketing for Travel Agent Software Company

Introduction

This travel agent software company is based in Miami providing most comprehensive and innovative online booking solutions available in the market today. This company provides advanced online travel booking engines, fully customizable, this Business to Business (B2B), Business to Consumer (B2C) and Business to Business to Consumer (B2B2C) application will automate processes and increase revenues while it reduces the time and effort required to complete a transaction.

Situation

Client’s website was hit by Google search penalty and due to this website saw a heavy drop in organic search traffic and keyword rankings. This affected overall leads that were generated from the website. This company came to Seashore Partners for help them come out from this penalty and put them once again in top in organic search

Solution

To recover from Google algorithm penalty and improve organic search visibility once again, Seashore Partners implemented the following search engine optimization strategies.

  • Analyzed the website structure and content
  • Suggested client to edit the duplicate content which was highlighted in analysis report.
  • Suggested client to change url structure of the website and move the website from sub-domain to main domain.
  • Once the above changes where implemented, we implemented keyword research and revised Title Metatarsus of the Website.
  • We also submitted website to Google Webmaster Tool with new website structure and kept monitoring any crawl or HTML issues in Webmaster Tool.
  • We emphasized on more blog post regularly to have Google keep crawling the new content on website.
  • Social Media signal are part of Google Search Ranking Factors, so we made sure Website has Google Presence on Social Media Platforms like Facebook, Google+ and Twitter.

Results

Within the first month, Client experienced Website was back in Google search result pages and a significant improvement in its organic visibility, Key Business keywords of the website started moving up from 50 to 20 to 1st page of Google. Apart from the keyword rankings and organic traffic helped company to see high conversion rate from their key business keywords.

Keywords Rank in Google.com
Cruise Booking Engine 1
Cruise Booking Solutions 1
Cruise Booking Software 2
Travel Booking Solutions 3
Cruise Reservation Software 4
Air Booking Engine 6

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