In an extension to the Series B funding round, Job Today raised $16Mn from 14W Accel and Mangrove. This mobile app specifically devised for job hiring was launched in 2015, with an aim of helping the small and large companies across Europe get access to the top talent. This recent investment will be used by the company to expand its presence along several countries. Currently, the company has amassed a 46% YoY increase in the number of applications and has registered over 4,00,000 small businesses to its portal.
So, what makes the company with a staff of just 50 people gain access to the best companies in the world, and help them with talent management?
We already have job search mobile applications like Uber, TaskRabbit and Handy that help the people gain access to the bluecollar jobs available in the market. How then does Job Today make things different for the UK market?
The basic difference lies in the approach and the way the application helps people get access to the top jobs.
Let’s take a look at the Job Today search app that is available in the market
The Job Today App: An Insight
- Like every other job search app, this app also allows the job seekers to connect with those who are recruiting. The only difference between this app and the others available in the market is the fast turnaround time. The candidates can get job responses within 24 hours of applying for the job
- The app is currently focused on serving the hospitality and retail industries.
- The application has, as of date, processed over 5Mn candidates in Europe alone. The app has been ranked 45 by Google PlayStore.
The predominant feature being the Tinder like application created just for the job search segment.
Planning for the application is the most important aspect of developing the picture-perfect application for your business. Here we will tell you what it takes to deliver a top-notch business application
Tips to build the perfect job search application
- Define your purpose
The main aim of the application is to ensure the candidates get a job and the recruiters have their designations filled easily. What do you aim to achieve with the application? The answer to this question will help you define the purpose of the application. For instance, are you delivering it for a particular niche or is your application oriented towards companies specifically. The purpose of the application needs to be specific if you want to reach the target audience
- Search for the unique feature
The Job Today application allowed job matches within 24 hours of application. This meant your job application is forwarded with greater urgency and this is the case for all people, irrespective of the skills and companies. This feature helped the application excel, and allowed it to gain an advantage against the others in the segment. You will need to check for the unique feature that will help your app pull the strings and move forward and gain the top position. The unique feature can be something very simple, like offering convenience or, something that fills the gap that exists in the industry. An in-depth research into the industry and the different job apps available in the market will help you achieve the right feature.
- Deliver opportunities
You will need to create opportunities for the skills you are planning to hire with your app. The blue collar market is huge, and when you create opportunities for those people in your application and improve the accessibility, you are likely to get more people on-board. It is important that you refine how job search occurs, and how people in the skilled job segment get access to the jobs available in the market.
If you are planning on delivering a job search mobile app, you need to plan it as cleverly and intuitively as possible. The idea is to design it for the niche and deliver it as per their usage methods and requirements.
You should look for the perfect technology partner, in help you deliver the perfect app for your requirements. Seashore Partners is a mobile app development company and has access to the latest trends and developments in the mobile app segment. Our experts will help you create the app that will take you to the highest position in your segment. Connect with us via email or phone and we can help you with your app idea.