Earlier we discussed the importance of having a restaurant app, and how it will help you. Now, we will discuss what all you need to in the app for it to make it to the best seller, and improve business profitability.
Here are the features that you simply cannot ignore when designing your restaurant app. These are features that increase the convenience and the comfort of the customers.
This is both obvious and important for your restaurant app. You should not keep sending them every hour but, ,make sure you have a defined strategy for the push notifications. The more sophisticated they are, the more difference they will make for your restaurant.
Go with relevancy and personalization. Note what time the user mostly prefers a notification from your business. Put forth content that is recognized by them. If they have been showing interest in a particular feature or product, you could sell them via notifications. For this, you would need to survey your customer, and know a bit about them. Profiling the customer would help you define your push notification strategy.
When you have set out to offer convenience to the users, it is important that you ground it holistically. Mobile ordering is pretty much the norm of the hour, at least for people ordering out. Wouldn’t it be convenient if you added the payments on mobile? You might want to think through adding all the mobile payment gateways possible to make sure they find it convenient to pay via any method.
Loyalty Programs & POS Integration
Loyalty program in the digital interface should not be missed. It will help you fetch more customers and retain them on-board. If the loyalty program is finely etched, you would find more people entering your restaurant regularly or, at least ordering take-outs.
You may want to make sure that the POS as well as the digital payments are integrated so that the loyalty points for both are added, and the end customer is satisfied. There are a lot of people who scan the QR code to pay, and your app will need to maintain a record of those people, and add the points to their digital loyalty program.
Facilitating online ordering with ease is a major feature that your app should contain. Make sure the menu is listed in an easy to add manner, with the quantity mentioned, so that you simply need to click and add. The ordering should be more usable and experiential.
Feedback and social
For a customer, sending out a feedback on what was served to them is important. You would find a number of food and restaurant apps with reviews listed below the menu. You want to customers to read the reviews and come to you. That’s precisely why, the feedback is an integral feature of your mobile app.
Similarly, social integration should be made easy with your mobile app. It not only makes the sign in to your mobile app easy but also helps you with profiling and personalization.
Among the many current technologies, chatbot is one that you could have for your restaurant. It will connect with the users on behalf of your business and simulate conversations. So, if there is a delay in the order or some other issue, the chatbot would be the first responder.
Add a feature using which the customers can book their table, and complete reservations. This way you know if the table is occupied and you can notify them about cancelation, in case of no-show. The cancelation process is also made easy with this feature added to your restaurant app.
These are the basic and necessary features of a restaurant app. If these features are present, you are sure to get the attention you deserve from your customers, and will be able to make your business profitable.
Seashore Partners designs a number of mobile app solutions to meet your unique business requirements. Check out our portfolio to see our experience and expertise in formulating app solutions.