Groceries are no longer bought in the store; people tap their mobile phones to order groceries home. The tech-savvy generation is looking for absolute convenience, and if your mobile app cannot give them that, then it has failed for sure. One of the main reasons that grocery has moved to the app is the way it saves time and allows you to shop without being inside a crowded mall. Standing in a huge line at the checkout drains you completely, and you would give anything to miss that chance.
Apart from the users, the investors are also a major reason why on-demand is moving into the grocery segment. A lot of on-demand grocery startups have raised money in the funding rounds and have gained interest of the investors. This has led businesses to understand that on-demand is where the consumers and conversions lie.
However, if your on-demand grocery app does not meet the ingredient list, then you would not be able to attract the target audience. It is important to plan the on-demand app before you set out on your journey to attract the users.
Planning includes understanding the following:
- What is the purpose of the on-demand grocery app?
- What kind of on-demand behavior does the target audience depict?
- How does the audience shop for the groceries?
- What do they look for in the apps for groceries?
- Is there competition in the niche you are planning to target?
- What monetization strategy are you planning?
- What kind of services do the other apps provide and how would you differentiate from them?
This kind of planning will help you develop the ideal mobile app for your market. However, planning and strategy remains unexecuted if you do not include these features in your on-demand grocery app.
Here we will discuss the must-have features for your app, which will help you win the customers.
Allow the customers to create the shopping lists with your app. This will not just eliminate the need for pen and paper but also the need for other apps to make the lists. In fact, this will even prevent the users from resorting to their memory when they are settling down to make their purchases. They will simply need to refer to the list and place the order. It is often seen that people tend to write down the things that they will order with the other groceries, and fail to remember when they actually set out to order. The list in your app will prevent this from happening. You can even include barcode scanning, list updating and other features that provide utmost convenience to the users.
It is important for the users to complete their searches and identify the items they want to buy as quickly as possible. That’s why your app should have a search facility that allows them to search easily. They will simply need to type in the product keywords, and the products will be listed on the screen. You don’t have to include a large box to cause the impact. You simply need a small search box with the right results.
Categorize with ‘popular’ and ‘favorites’
These categories help in adding the products quickly to the basket. The popular category should show all the items that are popular with the people in general. You can include all the products that are part of most of the lists and are bought often. Favorites is the category where the users can include the items that they wish to buy. These two categories will enhance the shopping experience and will make adding products to the carts easy for the shoppers.
Deals and discounts
A good grocery app remains incomplete without the inclusion of the right deals and discounts. You may want to consider adding the attractive deals and discounts for the day, week or in general sale discounts. You may have to plan in advance in order to introduce these features. In some apps, the discount over the MRP for certain products is always available. This helps them convert the potentials into customers.
It is important for your users to know the status of the groceries they have ordered. With the tracking feature, you can help them check on the status of the products they have ordered, and when it is likely to reach them. The order status is updated in real-time with this feature, offering a good shopping experience to the users.
It is important for your grocery app to make payments easy and seamless for the customer. For this purpose, you need to integrate the payment gateways that are normally used. You can also include Apple and Android wallets, as they tend to be majorly used in the recent times. You should ideally work on securing the payment gateway so that the users can trust you and complete the transactions.
Based on the data collected, you know the shopping habits exhibited by the user, and you can easily use it to personalize the notifications you will be sending across. Product launches, discounts on products that the target is interested in and other details can be sent across via push notifications. It is important you use this feature to benefit your customer and improve your conversions.
On-demand is a growing segment, and there are popular apps in the on-demand grocery segment that are earning investments and customers. If you want your app to attract investors’ attention, then make sure you have a well-defined idea that fills up existing gaps.
Seashore Partners can assure you complete Mobile App development Services of your idea, keeping in mind the features required to complete your solution and the needs of your target audience. You can connect with us via email or phone. Our team will get in touch with you to get things started.